By Richard Lee, MIB San Francisco
The day is Thursday, October 20th. I had just got done with the HULT Prize info session to tackle this year’s big challenge. Excited to attend my first fashion show, I quickly called an Uber and zoomed off to the Silicon Valley Fashion Week hosted by Mustafa Productions and Betabrand! When I arrived around 7:15pm, the line in front of the Gantry on Market Street wrapped around the street corner; I couldn’t see the end of it. Of course, everyone there was dressed fashionably, although some were dressed extravagantly and often exotically for the occasion.
After waiting for what seemed like hours I finally arrive at the doors. It was hard not noticing the enormous human claw machine as soon as you walked in. One of the event’s largest sponsors, Zappos, had a line of enthusiasts waiting to be dropped into the mountain of free swag by their partner controlling their movements from a console outside the machine. Not far off was a black light paint booth where guests could dip their arms and hands into a bucket of flashy colors. Upon reemerging from the water, their arms were covered in wild designs glowing under the black lights.
Before the show started I made sure to grab a drink from 1 of the 3 full bars on site. The show opened with a joyful musical number. The host showed off an exuberant, futuristic jumpsuit. LED lighting, drone models, fearless dancers, quirky musicians, festive headdresses, and modern activewear were just a few things that breathed life onto the catwalk. Technology took center stage. The crowd was electric. The models and performers divine. By the end of the night I was completely enthralled by the energy at Silicon Valley’s Fashion Week.
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